OMBRA Film Festival — industrial warehouse
Case Study — 2026

OMBRAFilm Festival

Hybrid Identity — Independent Cinema
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Project Sheet
Client
OMBRA — Film Festival
Sector
Independent Cinema — Cultural Events
Services
Brand Identity Print Design Web App Merchandising
Problem

An independent film festival needed a visual identity that worked on raw concrete walls and OLED displays with equal power.

Solution

A hybrid analog-digital system: silkscreen posters, offset tickets with silver foil, a PWA web app and digital tickets — all sharing a single design system.

Result

850+ tickets sold, 3 days of festival, 12 films in competition. An identity that lives as much on paper as it does on screen.

01 — The Concept

A festival that lives between the street and the screen. Between the poster on the concrete and the digital ticket.

OMBRA is not just a festival. It's a hybrid experience that fuses the raw matter of offset printing with the precision of digital design. A visual identity designed to exist at the same time on concrete walls and OLED displays.

The challenge was to build a visual system with the same punch, both on the silkscreen street poster and on the mobile web app for browsing the program. High-contrast black and white, a single metallic accent (silver foil / digital neon), brutal, uncompromising typography.

OMBRA street poster campaign
Analog

Poster
Street

Three minimalist black-and-white posters pasted on a brutal concrete wall. The campaign lives on the street, blends into the urban texture, speaks the language of the city.

Every poster is designed to work from 10 meters away as much as it does up close. The typography is carved, not decorated. The silver foil is the only betrayal of the monochrome.

Format
70×100 cm
Printing
2-color silkscreen + Foil
Paper
Fedrigoni Cotton 300g
Offset Print

The Ticket
Paper

Heavy paper, raw texture, a single strip of hot silver foil. The ticket is an object to collect, not to throw away.

OMBRA paper ticket — offset print
Paper
Charcoal Black 350g
Finishes
Silver Foil + Blind Emboss
Format
55×85 mm
Print Run
500 numbered copies
OMBRA tote bag — merchandising
Merchandising

Tote
Bag

Raw canvas, one-color silkscreen, no visible signature. The tote bag completes the festival's analog system: an object that lives off-screen, wears with use, becomes part of everyday life for whoever lived it.

Same visual identity, same discipline. The OMBRA logo is printed in white on black canvas. No effects, no ornaments. Only what's needed.

Material
Raw 100% Cotton Canvas
Printing
1-Color Silkscreen
Color
Black / White
Design System

Typography &
Palette

Space
Grotesk
A brutal, geometric grotesk for titles and numbers. Balanced by Inter for body text. Monospace for data and codes. Zero ornaments.
Absolute Black
Concrete
Paper White
Pure White
Silver Foil
Dark Gray
Digital

Web App
Mobile

A progressive web app (PWA) to browse the program, filter by day and find your screening room inside the industrial warehouse. Dark mode, native gestures, obsessive performance.

The analog design system translates into pixels: same contrast, same brutal hierarchies, same absence of color. The metallic accent becomes a digital neon #E8E4DE.

21:45 72%
Program
Day 1 Day 2 Day 3
18:00
Shorts in Competition
Room A · Floor 1
Sold Out
20:30
Out of Competition
Room B · Ground Floor
Available
22:00
Guest: J. Dupont
Room A · Floor 1
Available
23:45
Midnight Screening
Room C · -1
Waitlist
Apple Wallet / Google Pay

Digital
Ticket

The digital twin of the paper ticket. Same visual hierarchy, same discipline. QR code for access, native animations, and a design system shared between print and screen.

OMBRA FILM FESTIVAL
ADMISSION · DAY 1
#0427 21 JUN 2026
OMBRA former industrial warehouse
Location

Former
Industrial

A former industrial warehouse converted into an independent cinema hall. Raw concrete, exposed beams, a large screen emerging from the dark. The architecture is part of the experience.

The web app includes an interactive map to navigate between floors: Room A (first floor), Room B (ground floor), Room C (basement). Every space has its own acoustics, its own light, its own soul.

Results

Beyond the
Screen

850+
Tickets Sold
3
Festival Days
12
Films in Competition
[ Design your festival ]